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Renowned award winning Colorado Jewelry Designer, Scott Keating has been brought onboard as Design Director for the 2009 Jewelry Collection. “I fell in love with it”, says Keating, “Lovemark diamonds are round, brilliants that are available in sizes from .01 ct to 3.00 ct and up, ensuring consistent beauty in a piece of jewelry. "No other company has ever done this.” |
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What actually is a Lovemark Diamond and why is it better? Lovemark is offering a brand that is not only unique, but actually patented. It’s a new diamond cut. The Lovemark cut revolution is based on a unique pavilion design with 16 more facets, for a total of 74 facets. Conventional round brilliants have 58 facets. This improved pavilion design visually enhances all of the other stone characteristics, such as color and clarity. (Remember the 4 Cs? Well, they each look of higher grade making the carat size really stand out!) |
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Will I actually see that my diamond looks better? You can see it! One jewelry retailer reports: “We do still carry conventional ideal cuts (round, brilliant cuts), but when given a choice between a conventional ideal cut and a Lovemark; our customers have chosen the Lovemark 70% of the time.” The Lovemark diamond is the first proprietary cut diamond to be fully graded by AGS Laboratory, plotting light performance and cut grade on its Diamond Quality Certificates. We can verify the difference! |
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Sounds technical! It is the highest technology! Diamond appearance is brighter and light leakage is virtually eliminated because of this new cut. Light leakage is a gemological term meaning light enters the stone from the top (the table), then bounces around the interior effected by cut, clarity and color of each particular stone. This information in the captured interior light reflects back out the top to the eye. Many stones leak this information out other areas of the stone, showing less reflection out the top. Almost 100% of this exiting light is captured in a Lovemark Diamond revealing more diamond characteristics. That means more beauty and brilliance to the eye.
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How can I buy one? Only through fine retailers world wide. Contact us and we’ll find the retailer nearest you! Toll Free 866.460.3207 Fax 800.627.2139
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Who cuts Lovemark Diamonds? Ten years in development by Jasani, a company based in India called The Jasani Group; bases Lovemark in Houston. Jasani is one of the largest DeBeers Diamond affiliates in the world (a DTC Sightholder). A third generation company of diamond cutters since the 1960’s, who now creates and produces their own jewelry collections worldwide.
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